Holiday Inn : Joy of Travel
A HOTEL THAT GOES ABOVE AND BEYOND THE NIGHT'S STAY
We took the family friendly hotel chain with a storied history, Holiday Inn, and used it as a vessel to remind the Internet of the joy of travel.
Our creative team established the Holiday Inn social brand voice, look, and feel in order to keep up with the modernization of the brand. In addition, partnering with influencers and other brands allowed us to create dynamic experiences across campaign periods.
The content consistently surpassed social benchmarks and we continue to push creative within the platforms that keeps the work fresh and the fans engaged.
Memorable Posts Include:
Marcos: My favorite part of your hotels is that they are so clean. I know I can get a goodnight's sleep and get to business the next day!
Jessi: My now fiancé popped the big question on the beach just outside the holiday Inn...We will never forget this trip!
Marybeth: I can't stop singing... Hotel motel holiday innnnn
See how we celebrate the #JoyofTravel on the Holiday Inn Facebook page!
Art Director: Priya Mapara
Copywriter: Sarah Halle