Gas-X : TWITTER LAUNCH
THE #1 GAS RELIEF BRAND GETS LOUD AND PROUD ON TWITTER
We brought Gas-X, the most recommended gas relief brand, to Twitter and we held back...nothing.
Our creative team built the Gas-X social brand voice, look, and feel from the ground up and fully embraced the very thing this product eliminates: gas.
The content broke social records for the GSK portfolio and engaged both fans and trolls alike.
Memorable Tweets Include:
@nydileep: how do u force co-workers to take this
@glentickle: I'm following @GasX. Debating giving them their own column in tweetdeck. I need more sponsored fart content in my life.
@megconnolly_ : @GasX I love you
Check out the Gas-X Twitter and have a gas!
Art Director: Priya Mapara
Copywriter: Asterios Kokkinos