Ben & Jerry's : Love Thy Neighbor (SPec)
Insight: Cramped apartments paired with unpleasant neighbors sucks.
Idea: Make living in your tiny New York apartment a little easier with an anonymous message to your inconsiderate neighbor. Ben and Jerry's will sweeten the blow by providing your neighbor with a pint of ice cream along with your note.
The neighborhood with the most pints delivered each month will win an exclusive neighborhood block party hosted by Ben and Jerry's!
Art Director: Priya Mapara